Renting crece 30% en Ecuador y dinamiza el acceso a activos estratégicos para empresas

El renting de vehículos y activos productivos en Ecuador atraviesa un momento de consolidación. Según datos de CorpoRent, el gremio que agrupa a las principales empresas del sector, entre enero de 2023 y junio de 2025 el mercado creció 29,65% en facturación mensual y 24,23% en tamaño de flota, consolidando su papel como un modelo de eficiencia financiera y operativa para el sector productivo ecuatoriano.

Actualmente, la flota de renting en Ecuador supera las 12.000 unidades, con una facturación acumulada que supera los USD 242 millones anuales, y una participación creciente de vehículos eléctricos e híbridos, alineados con los objetivos de sostenibilidad y modernización del parque automotor.

A diferencia de la compra tradicional, el renting permite el uso de un activo (como un vehículo, maquinaria o equipo) mediante el pago de una cuota mensual. Este contrato incluye servicios de mantenimiento, seguros, matriculación y trámites legales, lo que reduce costos operativos y libera capital de trabajo para las empresas.

“Hoy el renting no solo es una tendencia global, sino una solución estratégica local. Permite a empresas y emprendedores crecer con agilidad, accediendo a tecnología actualizada sin descapitalizarse”, explica Mauricio Peña, secretario general de CorpoRent.

Ecuador sigue la tendencia global

El crecimiento del renting en Ecuador es parte de una tendencia regional y mundial. En Colombia, el sector crece cerca del 30% anual, con ingresos superiores a USD 120 millones. En Perú, ya existen 20.000 unidades operativas, lo que representa el 10% de la flota corporativa. En España, la flota supera los 496.000 vehículos, impulsada por grandes empresas (57%), pymes (33%) y entidades públicas (5%).

En Ecuador, el modelo comienza a expandirse más allá de los vehículos, incorporando también el renting de equipos de impresión, maquinaria industrial y otros activos clave, lo que permite a más sectores beneficiarse de su flexibilidad.

¿Rentar o comprar? Una decisión estratégica

Mientras que la compra de un activo implica una alta inversión inicial, responsabilidades operativas y una depreciación acelerada, el renting permite a las empresas acceder a tecnología actualizada sin comprometer su capital de trabajo. El renting es ideal cuando se busca flexibilidad, renovación constante, ahorro en mantenimiento y una mejor planificación financiera

Se advierte que para que este modelo funcione correctamente y genere confianza, debe operar dentro de un marco legal formal y transparente, evitando prácticas informales o ilegales que pueden estar vinculadas a actividades de lavado de activos; por ello recomienda trabajar con empresas legalmente constituidas como son las que conforman CorpoRent

“El renting debe gestionarse exclusivamente con empresas legalmente constituidas, que garanticen respaldo, cumplimiento normativo y servicios integrales”, subraya Peña.

El gremio trabaja activamente en la promoción de buenas prácticas y educación sobre este modelo, tanto en medios de comunicación como en gremios productivos, universidades y organismos públicos.

Por admin

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